You may have been wondering; Why does local SEO work for a small business?
As you may be aware, SEO stands for search engine optimization. SEO is the process of searching on the internet that shows natural and organic results. If you haven’t been made aware, Google has changed their algotrimt countless times in the past few months to better the overall customer experience while on their platform. If you go on the desktop platform, it hasn’t changed all that much. However, if you’re searching like we are, we are on our phones! With local SEO, businesses are doing their best to get found locally, but the problem is many small businesses simply don’t know how to do it or really understand the concept.
Local SEO is all about your geolocation!
What the heck does that mean?
Well when people search for your industry, they are using their phones and typing in generic keywords. You the small business owner are hoping, maybe even praying that you get into the first page of Google. Believe it or not, it’s not all that difficult.
Local SEO works for small businesses because it’s dependent on one thing…Consistent directory submissions!
The more opportunities you have to submit your business’ information online, the better your success will be. Whether you have a website or not, you need to include the name of your company, address, and phone number on these directories. Or better known as, NAP.
Also if you find that your business is listed on a website, (you might want to set up Google Alerts) you can claim the listing as your own. This is often called a citation. Another core item to local SEO is to have a review strategy. This means to compensate or thank your customers that are kind enough to write a review about your business! Reputation is everything, especially if you get five star reviews.
Overall, the idea of Local SEO and the reason why local SEO works for small businesses, is because it drives local traffic to your website. The same local traffic that lives in your neighborhood, that drives past your building, and is looking to spend money on your services!