Nobody uses the yellow pages anymore. In fact use of this old directory has declined by 50% over the last 5 years. Most people now use the internet to search for businesses and information regarding them. With this in mind small businesses should take advantage of the internet and get listed on popular directories. This will make them more searchable and it is also a good way for them to advertise. Here are some of the best directories for small business to help them get noticed.
Google Places For Business
Google Places For Business should be the first directory you go to. With over 6 billion searches per day, Google out performs all the other search engines. Registering your business is free, it gets you into Google Maps and happy customers can post their review on your Google+ page.
Bing Places For Business
If people aren’t using Google, chances are they’re using Bing. Some of the advantages of being in Bing include the ability to add multiple locations at once and you can include other content in your listing like pictures, videos and more.
As the internet’s 3rd most popular search engine, it pays to be on Yahoo. Listing on the website is free. However if you want more features like adding photos and company description, the monthly fee of $9.95 doesn’t seem so bad. For $29.99 they can give you a bigger exposure with listings on 40+ other directories.
This website is a favorite among reviewers. If you want word of mouth advertising, Yelp is the place to be. With Yelp you can interact with customers directly. You can even send loyal customers specialized deals. You can also view business trends on the Yelp reporting tool.
Merchant circle is a website that helps other businesses network with each other. It’s like a social networking site for businesses. You can also add coupons, newsletters and respond to reviews. Users can also advertise with them to boost their listing.
With over 2 million paying members that write reviews Angie’s List is a good directory to be in. They also offer an online reputation management, respond to reviews and access other helpful online tools.
For listing and advertising go to Yellow Pages. This is the equivalent of the modern day phone book. Aside from business listings they also have lead generation services and online payment options. Yellow Pages has a well organized look and over 1 million searches per day.
Small business owners can add or claim their business listing, include any special offer and important information at City Search. It is a website for those seeking entertainment in the city. They partner with other websites like Expedia, Merchant Circle and UrbanSpoon. Customers can also search businesses or events using the City Search app.
Four Square is a business directory and social networking site in one. Connect with your Twitter name so that visitors can tweet you. They have a popular mobile app that’s available. Add a map so that customers can “check in” your establishment.
Manta is the online business directory that has over 30 million unique visitors per month. It is the fastest online business site today. Get set up within minutes and add photos, logo and information. You can also see how many people are visiting your online profile each month.